Privacy Policy - BlueEyes

Last updated: 16 September 2026

This policy explains what information BlueEyes (blueeyespk.com), based in Lahore, Pakistan, collects when you visit our website, place an order, or message us, and how we use it.

Information we collect

Order details: your name, phone number, delivery address, city, email (if you give it), the products you order and, for prescription lenses, the eye powers you choose.
Messages: what you send us on WhatsApp, Instagram or Facebook, and your replies to order confirmation messages.
Payment records: for bank or wallet transfers, the amount, date and reference you share with us. We do not collect or store card or bank account numbers.
Website usage: cookies and similar technologies that keep your cart working and help us understand site visits and ad performance.

How we use it

To process, confirm and deliver your order, and to handle returns or exchanges.
To send order updates, such as a WhatsApp message asking you to confirm or cancel your order, an automated confirmation call, and dispatch or tracking details.
To answer your questions and provide support.
To prevent fake or fraudulent orders.
To improve our website and measure our advertising.

Who we share it with

We only share what is needed to serve you:

Courier companies (such as PostEx, TCS or DEX) receive your name, phone, address and cash-on-delivery amount to deliver your parcel.
Meta (WhatsApp, Facebook, Instagram) processes the messages we exchange with you, and the Meta Pixel on our website helps measure our ads.
Service providers that host our website, send emails or place automated confirmation calls on our behalf.
Authorities, if required by law.

We do not sell your personal information.

WhatsApp messages

When you order, we may message you on WhatsApp about that order only. If you do not want these messages, tell us and we will confirm your orders another way.

Instagram and Facebook messages

When you message us on Instagram or Facebook, we receive your messages and any photos you send so we can answer you. Some replies may be written by an automated assistant that uses an AI service (Anthropic) to draft answers from our product information; our team can see every chat and takes over when needed. We only use your messages to answer you, take your order and improve our replies. We do not sell them or use them for advertising.

How long we keep it

We keep order records for as long as needed for delivery, returns, accounting and legal purposes, and then delete or anonymise them.

Your choices and deleting your data

You can ask us to show, correct or delete the personal information we hold about you, or to stop sending you messages, by contacting us below. To delete your chat data, send us the message “Delete my data” on Instagram or WhatsApp; we will delete your messages and photos from our systems within 30 days and confirm. Some records may need to be kept for legal or accounting reasons.